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Initially, the Association was born with the aim of being able to give a voice to the tenants of the Encants Nous Shopping Malls, since until then they had no representation in commercial decisions. Currently, Encantsnous Eix Comercial (Associació de Comerciants dels Encants Nous), is made up of a group of shops and services located between the neighborhood of the Sagrada Familia and the Clot Camp de l'Arpa, with the aim of promoting trade in proximity, reinforce the values of associationism, and make available to members tools for commercial promotion and improvement of their competitiveness, as well as services with economies of scale and cost savings.

Its Mission, Vision and objectives are summarized in:

• Promote commerce as well as the leisure, services and gastronomy sectors of the neighborhood.
• Get information, advice, training, services and advantages of all kinds to improve the quality of trade.
• Getting consumers to buy more from neighborhood businesses.
• To achieve a strong and cohesive Association that is recognized by everyone.
• Establish relationships with other associations and entities, whether of a different nature to your own, to create networking and synergies.
• Promote digital transformation in associated trade.